Bad Luck Is the Result of Not Planning – Strategic Planning Tip

Wednesday, September 2nd, 2009 at 5:14 pm

What is a SWOT analysis (also known very simply as a SWOT) and why is doing one important to your business? Use this sample SWOT analysis to help you do your own SWOT. All small businesses need to include a SWOT in their strategic planning. SWOT is a key element of successful strategy development.

I saw a company once that listed its mission as producing a product with minimum impact on the environment. While certainly a noble idea, I would ask if they were willing to sacrifice the success of their business to reduce their impact on the environment. Really, their mission was to produce the product. Doing so in an environmentally sensitive way was certainly a key result they wanted and should be a central theme in the plan. This environmental concern will definitely impact their efforts, but it wasn’t the mission. I suspect though that it was the vision of the company’s owner. So the mission was to produce a product but the owner’s vision was to be a company that produced a great product in an environmentally friendly way.

In another example, a non-profit organization I worked with wanted to restart a thrift store. They said their mission was to provide a place where people could sell their used and unwanted items. I asked what the proceeds from those sales would be used for and was told the store’s profits supported several local charities. So, I asked if, considering overhead expenses and very generous consignment policies, they would be willing to forgo the charitable gifts as long as people had a place to bring their used and unwanted items. At that point the light went on and the organization developed a mission statement spelling out that their prime reason for being was to raise money for charities. The manager then called all the workers together and explained the true mission. There was a noticeable change in the store and the next two years were the most successful in recent history.

The response was “Sure, but I did not think about any employee leaving. The business was over 30 years old and very well established. All the records were in tact and everything looked good on paper.

An old quote states: “Good luck happens when preparedness meets opportunity.”

So possibly the reverse is true that “bad luck happens when no planning meets the unknown.”.

As I said, the leader owns the vision for the organization he or she leads. This vision can be lofty and challenging, a concept that is bold and far reaching. It is leaders with great visions who motivate others to succeed and accomplish great things. To create a vision statement, consider what you would ideally like to accomplish. Don’t worry about what stands in the way, what do you really want to do?.

This creates a working harder not smarter business environment. The business owners in the earlier story are both discouraged because what they believed to be some easy money now has become a daily effort just to keep the doors open.

Resource Author Francisco Rodriguez H.
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