Business Podcast: What It Really Mean

Wednesday, April 14th, 2010 at 10:48 am

“Business Podcast… sounds like a Gen-Y thing,” your colleagues may say. It’s true that Web 2.0 formats like social networking sites Myspace, Facebook, Twitter and LinkedIn attract a largely younger crowd. However, in recent years, older entrepreneurs are recognizing the value of gathering stock information or providing advisory services in an interesting, engaging way. “The listening audience for Podcasting is not the 18-year-olds with their iPods so much as it is people a little bit older,” says Stephen Malaster of www.streetiq.com. “They’re finding demographics in the mid-30s; your typical, well-educated MAC user. My mother, who is in her late 60s likes to listen to Podcasts on cooking and travel.”

According to US News & World Report, there is an investment business podcast for everyone. Writer Katy Marquardt recommends “Money Girl: Part of the Quick & Dirty Tips series,” which has a new show each week regarding investing mistakes, scams, stock info and personal finance advice. “Wallstrip” (owned by CBS) has stock information and market analysis presented in a humorous way, with segments examining True Religion jeans, online communities like www.dogster.com and more. “Mad Money Machine” is hosted by a big Jim Cramer fan and reviews the latest Mad Money recommendations weekly. “The Disciplined Investor,” hosted by Andrew Horowitz, is for independent financial advisors and stock investors who want to remain informed.

According to Purdue University, a business podcast may focus explicitly on economics. The “Radio Economics” (www.radioeconomics.com) provides interviews and discussions on a variety of pertinent economics topics with world leaders like Jeffrey Sachs. “Econ Talk” (www.econtalk.org) is hosted by the Library of Economics and Liberty and interviews guests like George Schultz, Paul Romer and Eric Hanushek. “The Economist Audio” (www.economist.com/audio) produces professional content from The Economist magazine into podcast format. The “UBS” podcast (www.ibb.ubs.com/Institutions/er_webcasts.shtml) interviews UBS economists regarding investment advisory topics. If you’d like to become one of the top financial advisors, these podcasts can keep you in-the-loop.

Other business podcast subscriptions to check out include Feed the Pig (by the American Institute of CPAs); Ethical Investing (by the Christian Science Monitor); Bill Gross’s Investing Outlook; Vanguard Plain Talk on Investing; Fidelity Investment Insight; Marketplace Money (American Public Media Marketplace Money program); the Index Investing Show (by Ron Delegge); and The Investing Revolution (by Jim Whiddon). Whether you’re into financial advisor marketing, small business startups or investing, you can become an expert in your area of interest by listening to regular podcasts.

Beth Kaminski is the co-author of Curing Your Anxiety And Panic Attacks which detailed panic attacks help as well as tips on the various medications for panic disorder available at www.anxietydisordercure.com.

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